David Fitzgerald-Crosby

I am a high-impact leader with 20+ years of experience developing profitable concepts and scaling multi-unit operations. Expert in driving ROI through meticulous P&L management, innovative CX design, and high-performance team training. Proven track record in transforming underperforming assets into market leaders and navigating complex, high-volume environments.

Creating an exceptional customer experience, whether in a restaurant, a retail store, or online has been my life's work. Training great CX, coaching teams to excel, and motivating key people in their development towards a passion-filled future is indeed my passion. For the last several years I have been helping people achieve whether they are opening a new business, accelerating their existing company, or starting something new in their life.

I am an accomplished sales, marketing, and logistical strategist who helps strong small teams needing a creative perspective in their sales teams, marketing efforts, or online visibility. I am a New-Paradigm Sales Trainer, a commercial store designer, a graphic artist, a baker, a public speaker and a single dad. I'm the author of 5 Easy Peaces, a book that helps bridge the gap between business, sales, and life.

With a strong track record of founding and developing brands to profitability, my renaissance skills toward market share success can be an invaluable addition when negotiating the fundamental changes in business transparency today.

Building and developing winning teams and expanding footprints in highly competitive markets requires innovative business strategy. My entrepreneurial spirit mixed with the pragmatism of economics, and dedication to building successful customer partnerships, has been successful in increasing both profitability and market share growth.

EXPERIENCE

Me Today

January 2020 to Today

Popcycle LLC • Denver, CO

January 2020 to Present

Strategic Research: Recently authored "Five Easy Peaces," a sales and leadership framework focusing on sales process, operational excellence, and personal development.
Business Coaching: Mentored leaders on personal development, goal achievement, sales and management execution, and scaling retail/restaurant footprints.
Operational Consulting: Advised and coached leaders from Hilton Hotels, International Hot Tubs, and the Dept. of Agriculture on personal brand differentiation, service excellence, and customer experience.
Management Training: Currently authoring an entry-level people management training course focusing on personal development, skills training, and team building acuity.

I currently have three main concepts and all IP for sale. This is for someone who would like to buy a business in a box, find a property they like, and hit the ground running with a proven concept from Recipes to HAACP manuals.,

All of the concepts have been proven and run profitably for 5 years or more, and include Logo Generation, (your name or mine), all recipes and IP, Business Plans for Capital, Menu Generation and Production, Store Design, Project Management of the Build Out, Business Set Up, and even Lease Negotiations if needed.

Concept Developer, Store Director

Blueberry's Bakery & Cafe Group • Denver, CO

September 2005 to July 2019
- Scale & Profitability: Developed and directed all operational functions for a multi-concept portfolio, consistently delivering high comp-sales growth and short ROI cycles.
- Strategic Turnarounds: Conceptualized and executed a full-service brand pivot securing a $10k renovation grant from the city of Englewood and opened in less than three months.
- Leadership: Managed up to 35 employees and 8 direct reports; oversaw $2M+ P&L budgets with a focus on labor cost optimization, waste reduction, brand differentiation, and quick ROI.
- Brand Reputation: Achieved 4.9-star ratings on Google/TripAdvisor, and 4.5 Yelp reviews through the implementation of codified training plans and rigorous CX standards.

CoFounder, Store Director

Berkowitz-Fitzgerald • Breckenridge, CO

July 1993 to August 2002

Strategic Growth & Scalability:

Scale: Bootstrapped a single high-traffic coffee cart ($100k+ Year 1) into a 5-unit horizontally and vertically linked organization, growing annual revenue from $169k to $1.5M in five years.
Vertical Integration: Strategically acquired a bagel distribution company to secure the supply chain for internal units while capturing market share as a Tier-1 supplier to major resorts (Keystone, Breckenridge, Copper Mountain) and local competitors.

Concept Development & Turnarounds:

Flagship Innovation: Designed the architecture, kitchen flow, and brand identity for a flagship bakery/cafe, including an exhibition bakery that drove high engagement and 20+ years of brand longevity.
Rapid Turnaround: Acquired an underperforming location, executed a total brand and menu redesign within 90 days, and delivered a $90k net profit in Year 1 before a successful exit.
Portfolio Management: Managed a satellite location within Keystone Resort, increasing sales by 12% in 12 months through menu diversification and operational streamlining.

Operational Mastery:

Developed all proprietary training manuals, branding guidelines, and logistical SOPs for a diverse portfolio of horizontally linked businesses.
Maintained double-digit year-over-year growth for the duration of the 8-year tenure.

EARLY CAREER

ProBike Retail Group, NordicTrack, Jamba Juice • Los Angeles, CA

August 1988 to July 2002

Marketing & Sales Director | Pro Bike / Bici | Los Angeles, CA

Market Share Dominance: Orchestrated the strategic rebranding and market repositioning for the 5 largest cycling and fitness retailers in the Los Angeles basin, moving the organization from #3 to #1 in regional market share.
Sales Training Innovation: Designed and implemented a first-of-its-kind enterprise sales training program, resulting in an 18% increase in comp-sales within the first 120 days.
Brand Rollout: Executed a comprehensive identity overhaul across all units, including store redesigns, brand guidelines, and standardized retail marketing protocols.

Area Manager | NordicTrack | Los Angeles, CA

Multi-Unit Leadership: Managed operations, retail sales, and marketing for a high-traffic portfolio of 5 stores and 6 kiosks within premier Southern California shopping centers.
National Performance Leader: Consistently ranked #1 or #2 in the nation for accessory attach-rates and led the region in year-over-year revenue growth.

Training Manager I Jamba Juice I Denver, CO

Multi-Unit Training: Presented a District-wide Management Training program that directly resulted in above-average regional growth.
Performance Metrics: Utilized data-driven coaching to address performance gaps in store productivity and labor efficiency.

EDUCATION

Colorado University, University of Northern Colorado, University of Nebraska, and Colorado State University

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